Lipstick has been at the heart of the beauty industry since forever, and it has always had pride of place among all cosmetics. First impressions matter more than anything else in the beauty world. And the first contact with the customer is through the labels on your lipsticks. In an increasingly competitive market, it is important to highlight the value of your brand, to make a label for your lipstick that contains everything you need to succeed and stay in the minds of your customers.
An element that has become increasingly important in the beauty world is safety, the importance of guaranteeing your customers that they are buying an authentic and high quality product has become vital in any lipstick that is marketed. This is because the world has become flooded with unreliable brands, and our customers are likely to come across such products at some point.
To differentiate a quality, safe and reliable product from one that is of dubious origin, nothing more is needed than to check the labels of both, and this is where the importance of an element in the labeling of lipsticks comes in: A Tamper evident label.
What is a tamper evident label?
Tamper evident labels serve to better protect your packaging with the assurance that your product is original, they adhere as a tough, tamper evident label as they break into parts to protect the integrity of the contents. They are usually placed in areas that need to be manipulated to access the product, so when removed they leave a trace that indicates that the package has been tampered with.
In addition, the technology of this adhesive makes it possible to strongly identify the first manipulation of a product, so it is considered a void label since it leaves clear and direct evidence that the label has been partially or totally removed.
It is impossible to restore the label to its original position in this way, the trace of the label has a double warning to the eye, as it is reflected on the label and on the surface of the product. This is the physical evidence of tampering.
Well, now that you know all this, about the elements of tampering on labels, and the importance of a good label on your lipsticks, we can move on to the main topic of this article:
Should all lipstick labels have a tamper-evident element?
The short answer is yes, all lipstick labels should have a tamper-evident element, for the simple fact of ensuring product safety for customers.
There have been cases where a product without the manufacturer’s authorization has been adulterated and has called into question the quality of their products, all because of not having a tamper-evident element.
Lipsticks, being a cosmetic that has direct contact with the lips, must at all times ensure that it has not been altered, as it could be contaminated with allergic or bacterial compounds, which could cause allergies or medical emergencies in the final consumer, irreparably damaging the reputation of your brand or getting you into legal trouble, with no way to prove that the product was altered in the process of reaching the final consumer.
To address this situation, at The Label Shoppe we have devised global Tamper Evident solutions with different levels of sophistication, which allow us not to cover the packaging information or interfere with the brand image, in order to stay ahead of the growing threat of counterfeiting and tampering in the cosmetic packaging environment.
These tamper-evident solutions are adaptable to our customers’ requirements, either by means of security die-cut labels, void labels or destructible labels, which allow us to confirm whether a package has been previously opened by making it visible on the surface of the lipstick packaging. In this way, we can guarantee that the contents have not been adulterated or tampered with, protecting its integrity, for the peace of mind of consumers and their safety.